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The Mom Achiever
This segment—mothers 35 to 45—can be summed up in a word: driven. In fact, these women are in overdrive. They’ve polished off advanced degrees, earned executive jobs and see mothering as another kind...
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Perspective: Bowl Game
If you could peer into the cupboards of every U.S. household, you’d find Campbell’s soup in 100 million of them (that’s 80 percent, by the way). Want that picture on a per-can basis? Each year...
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The Courage to Advertise Without Female Stereotypes
Quick: picture a “mom.” Fifty years ago, advertisers and their agencies envisioned a domestic dervish spinning through her kitchen, preparing supper with one hand while waxing the floor with the...
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It’s OK If Your Mom Is Completely Overbearing, So Long as She Feeds You Taco...
Everyone knows the smother mother. She drowns you in unwanted attention and unsolicited advice—popping up where she shouldn’t, like at your office meetings, or when you’re in the shower. But not...
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30% of Millennial Moms Text With Their Partner More Than They Speak
Does it seem like young moms are always on their smartphones? A new survey survey by Meredith’s Parents Network, Millennial Moms & Media found that nearly half of moms between the ages of 19 and...
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Infographic: What Motivates and Agitates Mom Bloggers
For marketers, blogging moms have long been a mysterious and massively influential group that can seem difficult to decode. The reason is relatively simple: No two bloggers are alike. Each has...
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Moms Explore the Guilt, Fear and Joys of Parenting in Ads for Jessica Alba's...
"What do 30 moms who have never met have in common? Everything." Eco-friendly family product brand Honest Company brought together 30 moms for some open conversation about motherhood. The group was...
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This Japanese Cellphone Company's Shrimp Gun Will Make Your Day
We came here from the Internet as fast as we could to tell you of a brand-new development in seafood technology: the fried shrimp gun. With flour, egg yolk, tempura flakes and a soupçon of billowing...
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Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience
Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about how they...
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